Turn lemons into lemonade.
Successful business people learn that their success is tied to their ability to solve problems for people.
McDonald's solves the problem of needing to eat in a hurry.
A 5-star restaurant solves the problem of wanting to eat in an upscale atmosphere.
Insurance companies solve the problem of quickly recovering from accidents and natural disasters.
Theaters and sports arenas solve the problem of boredom.
Sooner or later, you eventually figure out that any time you have a problem, you also have an opportunity, as long as you can figure out how to solve the problem.
And if you can't figure it out on your own, it's time to find a partner who can help.