One of the reasons humans have become the dominant species on this planet is because we have a tendency to use tools to simplify a task whenever possible. Why walk when you can ride? Why harvest the fields by hand when there's a machine that will do the work of 100 people?
Developing and using tools has given us enough free time to consider the deeper aspects of life, which in turn, has allowed us to see that in many cases, we are blocked and limited more by our negative beliefs than by anything or anyone outside of ourselves.
For instance, the only thing stopping someone from getting a job in a high-tech field is the motivation to follow a plan for getting the required education to qualify for such a job. The only thing stopping someone of average height from playing professional basketball is the motivation to organize a division of the sport open only to average-height players.
BTW — if you haven't already discovered, I don't believe there's anything (within reason) that "simply can't be done." For example, flying like Superman may eventually be possible, but probably won't happen next week.
In reviewing the marketing plan for PowerKeys Publishing, I've had an opportunity to take a fresh look at what I do. In his book, DOTCOM Secrets, Russell Brunson stresses that business owners will serve more people by focusing on ONE special thing rather than trying to explain everything a product can do.
This perfectly matches the general shift in focus that's already happening for me.
(BTW - at the end of this blog post, I show how all this can help you in your life.)
Between this and drawing out a map of which products serve which types of customers (what Russell calls the "value ladder"), it's easier to see the logical connections between my various products, and how each one serves a slightly different type of person.
For instance, the Choose To Believe material is great for those who prefer a DIY (Do It Yourself) approach, whereas the EmBRACES Belief Entrainment System is more suited to those who are too busy for a DIY solution and just want results without having to invest their own time. And the new Awaken the Avatar Within program is a good middle-ground, which provides a simplified solution for those who want a shortcut to faster results than is possible with either of the other two systems.
Again, this perfectly matches what I've already been thinking about.
This same idea can be (and probably should be) extended to the business as a whole. What is the ONE thing that I do for folks, more than anything else?
About this time last year, I completed the first draft of a new course that was essentially an update to the original Keys To Power - Step by Step course. I had planned to call it "Awaken the Avatar Within," but later decided to use that name for a hypnosis program.
Reason being that after spending 2 years testing the idea of using willpower to tap into Universal Power and manifest things, I could categorically state that using willpower is the wrong approach. At least for me in my present circumstances.
So why did I spend 2 years testing the idea?
Because that's what I do. For the last 30 years, I've tested everything I could to make the process of tapping into Universal Power and manifesting your desires as easy as possible. Some experiments yield positive results, others, not so much.
And since there is a long history of authors claiming that willpower is the foundation for manifestation, and my own early results seemed to rely upon it, it seemed like a good thing to test.
Were you on the Brainathon webinar this past Saturday? How far did you get before you signed off?
Based on the webinar I saw last week, I thought that they would go more in depth into the technologies involved in John Assaraf's "Winning the Game of Money" program, and maybe include as much, if not more, of a sample from the program itself.
The first 30 minutes was nothing but testimonials. Nothing wrong with including testimonials from satisfied users of the program, but really?! A full 30 minutes?
The next half hour had John talking, but the core focus was on whether you're interested or committed to your success. Again, nothing wrong with this per se, since it's a necessary concept in any personal development program. And with this being a 6-hour webinar, a half-hour of motivation isn't out of line.
This is probably not related to having watched John Assaraf's webinar yesterday, but the timing is interesting.
This morning, I was watching some short YouTube videos of Russell Brunson talking about various concepts of making money online, when I happened to come across a series of 3 videos where he describes a drop-dead simple plan to create an online business using a 2-page website and 12-20 emails. That's it, other than some ads to promote it.
The plan Russell describes has just 5 steps, as follows:
Yesterday, a subscriber sent me a link to a webinar where John Assaraf talked about his new program, "Winning the Game of Money." Her main point was that he was using gamma brainwave entrainment, which is something I did years ago.
In watching the webinar, I found myself agreeing with many of the points John made, despite the fact that I disagree with several of his business practices. (For example, when I first checked him out, I signed up for his 4-issue email sequence which SUPPOSEDLY had a value of $97. No useable information, which really set the wrong tone for any relationship.)
What was really nice about the webinar was that they played a full 30-minute recording from his new program, which used the same techniques I've been using recently with the SEMMC — in particular, hypnosis and a reliance on the wisdom of your deeper mind.
I did get a couple of ideas for things I could do, and I believe they will work great.
While I don't completely agree with several points he made, I believe that his new program could be highly valuable to anyone who chooses to go through it. It's a 12-week program with coaching and a "support group" members' area, and sells for $995 or 4 payments of $395 each.
If you want to check it out, they're doing a 6-hour webinar this Saturday.
Sometimes, even the most mundane of activities can lead to some pretty fascinating insights.
For example, take this morning. I had spent a couple of hours reviewing some marketing information put out by Russen Brunson. I figure that if I'm transforming my business, I might as well invest a little time to make sure I'm doing it in the best way possible. (BTW - I'm finding Russell's information to be the most well-organized yet published. I highly recommend anyone wanting to start or grow an online business check out the website linked to above. I receive no compensation if you buy anything.)
Anyways, at the end of one of the videos, I noticed that I was feeling a bit low-energy. "Got to get more exercise," I thought to myself. "Hey, I've got time, why not just get up and do it now?"
I sent out a mailing to all subscribers earlier today, and due to a technical issue with the server, some folks were "bounced" off the email list. If you didn't get the email from today and would like to remain on the mailing list, contact me and I can reinstate your subscription.
Alternately, you can click the "Manage Subscriptions" link at the bottom of an earlier email, and that will take you to a page where you can reactivate your subscription yourself.
As my long-time readers know, I take time every year around my birthday to re-evaluate my goals and progress, and whether I should make any adjustments. This year, I had already started a process of upgrading this website with plans to consolidate several related projects into one.
Before the upgrade process, I had also started a new project around guided meditations, called the Self-Empowerment Meditation of the Month Club. This grew out of the Awaken the Avatar Within project, in which I was creating a variety of new recordings, and felt I needed more people involved to gather enough feedback to know how the material would affect the "average" user.
At this point, it's still too early to know how the new SEMMC project will pan out. However, at this point, it seems that past experience is being repeated, with very few participants submitting any feedback on the materials.
On the plus side, most of the feedback I'm getting is positive, and folks seem to like what I'm producing.
There's one question I always ask myself during these re-evaluations. "What would I do if I were starting completely over again?" One of the most common problems people face when trying to improve their lives is a reluctance to let go of what they've accomplished up to that point.