Covert Delivery of Subliminal Persuasive Messages
The final phase of persuasion is the actual delivery of your subliminal messages. It doesn’t matter how well you’ve packaged a gift, if you don’t deliver it, it doesn’t do anyone any good.
Many of the ebooks, online courses, and the like that I found while doing my research seemed to focus almost exclusively on this phase of the persuasion process. They talk a lot about embedded commands, presuppositions, complex equivalents, and the use of anchors without showing you how to effectively set up your prospect to receive them.
In this course, you’ll learn not only all of these, but several other techniques to deliver subliminal persuasive messages to your prospect, who will be in a very receptive frame of mind by the time you lay it on the line.
Delivering messages covertly usually involves something that I call “underlying assumptions”. In classic sales training, it’s called the “assumptive close” and involves things like asking which of 3 options the customer wants to use in making the purchase rather than asking whether the customer wants to make the purchase at all.
“Where will you be taking delivery of your new car?”
“What will you do when your fellow employees no longer want to work with you and I’m faced with the decision to keep you or let you go?”
“When you think about how you respond with anger when people do things you don’t like, can you now see how you can choose to respond differently?”
“I don’t know how much you’re going to enjoy being with me tonight, but won’t it be great to look back on tonight as the night our lives changed forever.”
“What will you do first with your new-found persuasion power?”
You’re learning a lot about the structure of conversational hypnosis. This will make mastering the skills so much easier because you now have a framework in which to place the concepts and techniques.